VirtuaReality: An Ally of Business
Check out the article that addresses how virtual reality solutions are gaining prominence and being important allies for business growth
The incessant pursuit of business for success is one of the great stimuli for the emergence of many methodologies and technological innovations. An example is the virtual reality solutions, which in recent years have been gaining great prominence by promoting a true immersion of the client in a certain project - with real sensations - before the beginning of its execution. Although its concept has existed since 1950 and is in increasing popularization, this market is in maturation and promises great rise, since - increasingly - companies of different sectors are betting on these models.
Read : Trend in Digital Advertising
According to research conducted by Transparency Market Research (TMR), the global market for VR content will present an Annual Growth Rate (CAGR) between 2016 and 2024 of approximately 90%. That is, the approach of the real world with the virtual is conquering entrepreneurs and developing an important participation in several areas of the companies, mainly in the sales sector.
This scenario is justified by the fierce competition that the business world has faced, making it necessary to adopt creative and strategic actions at all times. And in the case of the use of virtual reality, the concept of improving the consumer experience allows benefits not only at the time of the preparation of a proposal, but also in the aid of more assertive decisions. As an example we have the fact that a user drives a car, the projection of a room or even the visit to a decorated apartment, all without even having to get up from a chair.
And speaking of advantages, we must not forget the cost reduction that a virtual reality project can provide. With evolution, this technology has become much more accessible, thus expanding its chances of implementation. Thus, adjustments such as color change or layout of elements, which are most often only detected when an architecture project is ready, can be realized in the early stages of development.
Entertainment, real estate, tourism, audio & video and security are just a few of the sectors that already benefit from this technology for customer acquisition and loyalty. However, it is worth remembering that content in virtual reality is not simple to create and once the work is not executed with excellence, there is a great risk of the amount invested does not correspond to the planned.
The fact is - virtual reality brings with it an enormous capacity to open new opportunities, leverage sales and be a strong ally in the highlight of brands, employee engagement and customer loyalty. Thus, it is expected that with the adoption of these solutions organizations will increasingly develop dynamic and interactive projects and products, which will be important tools for solving problems, as well as excellent attractions for the development of new businesses.
The incessant pursuit of business for success is one of the great stimuli for the emergence of many methodologies and technological innovations. An example is the virtual reality solutions, which in recent years have been gaining great prominence by promoting a true immersion of the client in a certain project - with real sensations - before the beginning of its execution. Although its concept has existed since 1950 and is in increasing popularization, this market is in maturation and promises great rise, since - increasingly - companies of different sectors are betting on these models.
Read : Trend in Digital Advertising
According to research conducted by Transparency Market Research (TMR), the global market for VR content will present an Annual Growth Rate (CAGR) between 2016 and 2024 of approximately 90%. That is, the approach of the real world with the virtual is conquering entrepreneurs and developing an important participation in several areas of the companies, mainly in the sales sector.
This scenario is justified by the fierce competition that the business world has faced, making it necessary to adopt creative and strategic actions at all times. And in the case of the use of virtual reality, the concept of improving the consumer experience allows benefits not only at the time of the preparation of a proposal, but also in the aid of more assertive decisions. As an example we have the fact that a user drives a car, the projection of a room or even the visit to a decorated apartment, all without even having to get up from a chair.
And speaking of advantages, we must not forget the cost reduction that a virtual reality project can provide. With evolution, this technology has become much more accessible, thus expanding its chances of implementation. Thus, adjustments such as color change or layout of elements, which are most often only detected when an architecture project is ready, can be realized in the early stages of development.
Entertainment, real estate, tourism, audio & video and security are just a few of the sectors that already benefit from this technology for customer acquisition and loyalty. However, it is worth remembering that content in virtual reality is not simple to create and once the work is not executed with excellence, there is a great risk of the amount invested does not correspond to the planned.
The fact is - virtual reality brings with it an enormous capacity to open new opportunities, leverage sales and be a strong ally in the highlight of brands, employee engagement and customer loyalty. Thus, it is expected that with the adoption of these solutions organizations will increasingly develop dynamic and interactive projects and products, which will be important tools for solving problems, as well as excellent attractions for the development of new businesses.