Rearranging Your Business Web Marketing Mix
You may need to redistribute your commercial marketing budget to free up funds for online marketing. Here is a method to elevate your divination marketing analysis to close-up. First, make a four-column list organized as follows:
- The first column lists all the marketing techniques you currently use.
- The second column lists the target market you reach with this technique.
- The third column lists how many new customers this technique brings.
- The fourth column lists how much you spend each year on this technique.
If you've been in business for some time, you may have forgotten some of your recurring marketing investments. Here are a few examples to awaken your memory: a Yellow Pages listing, signage, business cards and header, logo design, listing in a local business club directory, tees for the women's soccer team, newspapers or other announcements printed matter, direct mail, local brochures, word of mouth, radio spots or billboards.
If you are not sure where new customers are coming from, ask them! You may be surprised where the word has spread.
If you do not have the extra money to invest in developing and promoting a web presence, decide what existing methods you can cut in favor of more profitable online marketing. If you duplicate your reach at a lower cost online, you can put the difference in your website.
What you already know about marketing is true. Benefit from your own success. Unless you are starting a new business online, your new customers will look similar to your old ones. You already know how to sell to them, what they need, what draws their emotions and what satisfies their inner desires. Your website and web marketing need to do the same.
Enjoy what you know in your head and in your gut.